Headline Media UK delivered a one-day media training workshop at Cruelty Free International, an organisation working to abolish experiments on animals.
Through a mixture of theory and realistic interview simulations, the session focused on developing communication skills across pre-recorded and live radio and TV formats.
Cruelty Free International is widely respected as an authority on animal testing issues and is frequently called on by governments, the media, corporations and official bodies for advice or expert opinion.
It builds relationships with politicians, business leaders and officials, analysing legislation and challenging decision-making panels around the globe, to act as the voice for animals in laboratories.
